SOUEIDAN

Locus

link: https://ethanmarcotte.com/wrote/locus/

When responsive design first became a thing, mobile websites were peppered with links to “the full website”…which invariably contained the content or features you actually wanted to access on your mobile device. In practice, this encouraged product teams to adopt device-specific design methods: features weren’t deployed to people, but to specific types of devices.

By and large, these app prompts feel like fancier versions of that old pattern. And when new product features are built on the native experience, I think it’s illuminating when they don’t make it back to the web.


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